CNH INDUSTRIAL IS THE NEW MEMBER OF CUBO ITAÚ!
In order to intensify the Company’s culture of collaborative innovation, CNH Industrial have partnered with an innovation hub to foster the most relevant technological entrepreneurship in Latin America.
Cubo Itaú is a reference innovation ecosystem, a comprehensive hub with a strategic location in São Paulo Brazil that provides a rich exchange of knowledge and solutions. There are more than 350 startups from dozens of segments in this unique community that promotes technology, innovation and supports the digital and cultural transformation of companies.
It is a partnership that reinforces CNH industrial's position, alongside large companies in the segment, to further boost the innovation possibilities of Brazilian and Latin American agribusiness. After all, collaborative innovation is already part of our reality, now we will expand our perception and experience from the exchange with a diversity of minds and ideas.
Sergio Soares, Director of Product Development and Agricultural Engineering for Latin America and Global Director of Innovation at CNH Industrial, says "when we are in smart processes and solutions and share our best practices, we are at the same time bringing a positive experience to the customer, developing people and respecting the sustainability of our business. Then, the partnership with Cubo will foster our entrepreneurial culture and help us find solutions also for the internal public by improving our end-to-end processes. Our deliveries and flows can have structural gains."
"We integrate the vertical Agro Cube, which is aimed at Ag Techs. Thus, with the constant presence of the company's leaders and focal points, we will stimulate open innovation and interact with important market players for the development of projects together, which will reflect on new products and services that go beyond the agricultural sphere, also achieving new solutions in financial and construction services", concludes Sergio.
THE FAZENDA CONECTADA CASE IH
Leading the digital agriculture revolution, our CASE IH brand presents the Connected Farm located in Água Boa, a region of high agricultural productivity in the Brazilian state of Mato Grosso.
The Connected Farm Case IH has more than 3,000 hectares and brings together the most advanced technologies that the Brazilian producer has ever had access to. Its goal is to show how rural connectivity increases productivity in the field, even in a region that already has high yield, crop after crop. For this, the site received 4G connection and, brings together in it, all the advanced solutions of Case IH and its machines with connectivity.
The entire operation is monitored by the AFS Connect Center, the new monitoring center of Case IH, installed in the Sorocaba (SP) plant and also in several concessionaires of the Case IH Network. "Through machine learning, our intelligent machines learn and adjust; the data generated by our equipment and solutions, which use Big Data and Data Analytics, shows that we are already embedded in digital agriculture," explains Christian Gonzalez, Vice President of Case IH for Latin America.
