OUR CASE MACHINES TRAVEL ACROSS EUROPE
In May and June our colleagues from CASE Construction Equipment organized roadshows across Europe, with stops in Germany, Italy and France and more to follow throughout the year, to launch the latest range of products. Each event featured CASE machines for field testing. Peter Garry, Head of Parts Commercial and Customer Support says: “The live roadshow events have allowed us to better introduce our full offering to our customers, from CASE Care, to the telematics and new opportunities offered by CASE SiteWatch and CASE SiteConnect and our new enhanced products. We were able to show and further explain all the benefits provided by our newest solutions customizable to meet the customer needs”.
In addition to viewing and field testing the machines, customers and European media enjoyed static displays alongside Rodeo Games that demonstrated the agility and versatility of the new models.
Customers trial the new E-Series Crawler Excavator, D-Series Mini-Excavator and G-Series Wheel Loader
This year, customers had plenty of newly launched products to trial, including the new CASE E-Series Crawler Excavator range launched in April 2022. Visitors experienced the E-Series’ new features that deliver the highest levels of uptime, efficiency and productivity.
Launched in May 2022, the new D-Series Mini-Excavator range features 20 models from 1-tonne to 6-tonne, including two electric models. There were seven models, including one of the electric machines, available for customer trials at the events. Successfully digitally launched in 2021, the G-Series Evolution Wheel Loader was also available for customers to drive, the first opportunity for many visitors, as COVID restrictions on travel and live events have now been lifted post-pandemic. The G-Series was enthusiastically trialled by customers.
The CASE Rodeo Game returns for operators
Once a pre-pandemic highlight of the European plant operators’ calendar, the CASE Rodeo returned at the events as well as being great fun, it enabled operators and journalists from across Europe to demonstrate their skills. The Rodeos have traditionally showcased the agility, controllability and flexibility of CASE machines.
Francesca Asteggiano, Head of Marketing and Sales Operations, says: “The roadshow events have proven to be a successful way for us to get closer to our customers and prospects and have them try our new E-series crawler excavators and the D-series of mini excavators. Not only are they a great way to meet again face to face after the pandemic, but they also contribute to our lead generation activities and to enhance the brand presence in the region”.
Peter Garry, Head of Parts Commercial and Customer Support - CASE
The roadshows contribute to our lead generation activities and enhance the brand presence in the region
Francesca Asteggiano, Head of Marketing and Sales Operations - CASE
BIKING NEW GROUND
The bicycle is often a metaphor for life: you need to sweat to achieve your goal, there is the cyclical nature of the climbs and descents, and you can only do one thing - as Albert Einstein said - to keep your balance you must keep moving.
Join us and discover Biking New Ground, the new CNH Industrial ONE TEAM Experience. A virtual journey that in three video episodes unveils the values that define our Culture, riding side by side with the New Holland team at Giro-E, the amateur e-bike race that accompanied the world-famous Giro d’Italia.
Our commitment to sustainable progress and innovation, diversity & inclusion and productivity took shape through the actions of the New Holland team and through the voice of our ambassador, Paola Gianotti, a motivational speaker and cyclist who has set four Guinness World Records and embodies our purpose of Breaking New Ground on the roads of Italy.
The Giro-E is a fantastic thing, it fits perfectly with the ONE TEAM experience, with our values on the environment, culture, territory and above all our personal well-being.”
Carlo Sisto, President EMEA
Biking New Ground Episode 1
Biking New Ground Episode 2
Biking New Ground Episode 3
